"HIGH TECH TRADEMAKS 2" par John MENDENHALL. Editions Art Direction Book Company, New York. 1988.
HIGH TECH TRADEMAKS 2
"HIGH TECH TRADEMAKS 2" par John MENDENHALL. Editions Art Direction Book Company, New York. 1988. Grand in-8, couverture toilée noire sous jaquette illustrée. Non paginé (156p). Texte en anglais illustré d'une sélection de plus de 600 logotypes se terminant par un index des compagnies.
"This second volume in the series includes over 600 new trademarks from high tech industries around the world. Continuing the format from volume one, the logos are categorized by their symbolic or typographic designs, with an index to the marks and their designers. Also featured in this book os a group of technological trademarks from earlier years, offering an historical comparison to those of modern corporation. These book provide the graphic designer and art director the most thorough documentation available of high tech identities. Included are trademarks designs of all the major computer hardware, software, semiconductor, laser and related technological industries. As a reference, these books will assist the designer not only by detailing what has already been done, but also by suggesting new directions to explore in logo design in the 1990s." Ref LGR0037