"UFA FILM POSTERS 1918-1943" par Peter MÄNZ & Christian MARYŠKA. Editions Umschau Braus Verlag, Heidelberg. 1998.
UFA FILM POSTERS 1918-1943
"UFA FILM POSTERS 1918-1943" par Peter MÄNZ & Christian MARYŠKA. Editions Umschau Braus Verlag, Heidelberg. 1998. Petit in-4, dos droit, couverture souple cartonnée illustrée en couleurs. 142 pages. Texte en anglais illustré de reproductions photographiques, 62 en noir & blanc in-texte et 61 en couleurs hors texte. Ouvrage réalisé dans le cadre de l'exposition éponyme itinérante à la Deutsche Kinemathek, Berlin ; Austrian National Library, Vienne ; The Museum of Modern Art, New York & à l'Academy of Motion Picture Arts and Sciences, Beverly Hills; 1998-1999.
"Film posters serve a clearly defined purpose, to promote the maximum box-office success of a film. in order to achieve just that, they must reduce its character, its action and its genre to one identifying image... More often than not posters bear the marks of exaggeration and sensationalism and reduce films to the display of certain spectacular scenes. Typically, the designers have not seen the films: they produce their work in compliance with the distributors' guidelines, modeling their posters after photographs supplied to them and scrupulously following the instructions concerning the various sizes of the names of stars, producers and directors to be mentioned. They work swiftly, seasoned by routine, and under enormous time pressure. Artists who have their own views, their own unmistakable styles, are not much in demand..."