"CRUISE-O-MATIC: AUTOMOBILE ADVERTISING OF THE 1950s" par Yasutoshi IKUTA. Editions Chronicle Books, San Francisco. 1987. Imprimé au Japon. Petit in-4, dos droit, couverture souple cartonnée à rabat illustrée en couleur. 108 pages. Textes en anglais illustré de très nombreuses reproductions photographiques noir & blanc et couleurs, pleine page pour la plupart, de publicités des années cinquante de marques automobiles américaines.

 

"Here is a delightful collection of bold, colorful advertisements from the golden age of the American automobile. During the 1950s, America experienced unprecedented economic prosperity, and the ideal of owning two cars and a large home in the suburbs became a reality for many people. Cars got faster and bigger and were more boldly styled than ever before. Cruise-O-Matic: Automobile Advertising of the 1950s recalls the carefree mood of the period and document advertisers' attempts to capture the imagination and the dollar of American consumer. Ikuta's provocative text traces the development of the automotive industry in the 1950s through the import of the Volkswagen Beetle, which signaled the end of an era for the American automobile. This fascinating collection will delight car buffs or anyone charmed by the style and taste of a more innocent decade."

 

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